Earlier this month was my birthday and I got some lovely text messages and Facebook wall posts but only a couple of hand written cards – none from any of my suppliers.

These days, it easy to find out your clients birth date (don’t worry about the year). What you then do with it is what creates loyalty to your brand.

Building loyalty to you and your brand is critical to business success and just one of my nine steps that I share in my key note: 9 Secrets To Business Success.