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Active Insights — 02 August 2010
I’m Fired As a Blogger

Today I was fired as a guest blogger by Dynamic Business. And not by Dynamic Business but by the readers who found my latest blog offensive? In good time I will let you judge.

In fact, my normal Monday blog was loaded by the editor who felt there was some good tongue in cheek humour in the blog. It was then put on Twitter and 27 minutes later the blog removed and an email from the editor saying:”I’d like to thank you for your blog submissions so far, but we will be unable to take further blog post submissions from you as our readers have stopped resonating with your posts on DB.”

It is quite a weird feeling being fired from a voluntary role based on public opinion. But the when blogging the power is in the hands of the readers and you must never forget it.

The main lesson I have learned today about blogging is that is is not about marketing. And I think here are the 2 areas are stuffed up:

1. I used attention grabbing headlines. As you know the key to any marketing piece is the headline. It is there to attract attention and make your marketing piece stand out. But in blogging that appears not to be such an issue. People read your blog because you add something or they love reading what you write. So the catchie head line is less important.

2. You can add value to the world in a blog but you cannot openly ‘sell’ your product or service. Which to be honest I don’t think I did in the blog but combined with an attention grabbing headline, it may well have come across as a sales pitch.

I am sure when I consider my situation more there will be even more lessons for me but as I have really been blogging for just on 8 months, I am prepared to say I am a novice! And we’ll put this down to experience.

Word of Warning: If you are to start blogging, be prepared! You need thick skin because when you do write your opinion, there will always be people that will argue with you and if think you maybe be offensive. They will bag you with great passion and on-line. I felt sick in the stomach when my first negative comments came back. Comments were really personal and could be taken as offensive. But you have to expect that when putting yourself out there.

So if you were hoping to read my blog on Dynamic Business in the future, you won’t the readers have spoken! You will just have to come to my site!

You want to read this ‘controversial’ blog that got me fired? Here it is.

My Wife was Filthy!

You know when your spouse is so angry no matter what you say or do just it seems to either a) maintain the rage or b) fan the rage?

At lunch today I was in a no win situation and let me tell where is all began: response time to left messages and texts to friends!

I know how petty.

Well for some this is not petty. My wife making an effort with friends meant she thought it was really important and began to question her value to them as friend. An interesting emotion I had never considered.

My wife has no self esteem issues but she said, “If they don’t reply, does that mean we are not friends?” She went on to question the relationship and her importance in that relationship. A perspective I had never thought of.

Here were the two examples and you consider what is appropriate?

  • Friend #1 – my wife left a message on Wednesday afternoon, last week to see how she has been. She admits she left no call to action like “Give me a buzz.” But after 5 days and no return call, she is a little upset.
  • Friend #2 – One of our friends was having a ‘girly’ operation last week. So my wife sent a text on Wednesday wishing her well and another text on Friday to see how she was feeling post-op. And as of lunch time Sunday, no response. (FYI – a response was received late on Sunday)

In fairness to the second friend, she is and always has been very slow at replying to texts, so from my side of the fence, my expectations are set – I’ll get a response within 7 days. But my wife considered the slowness of this particular response very poor, especially considering the fact she has been in hospital.

So the lunch time discussion centered on what is acceptable and what is unacceptable response time.

My wife was of the feeling within 24 hours is an absolute courtesy to friends. You could stretch that longer if an acquaintance. Stoking the fire of the discussion (but not intentionally) I said 48 hours, as my condition was “maybe something was going on in their life, which makes 24 hours impossible.”

But no matter what tact I took, I could not win her over. Nevertheless, the discussion proved that every person has a different belief in the appropriate response time and more importantly how fast or slow we respond does carry an underlying message to the receiver.

We then discussed what about in a work situation? What is the appropriate response time and we agreed that in a work situation that within 12 hours was professional courtesy.

We also agreed if you respond to a text (and even an email) instantly, then you are setting the expectation that when you get a text or email you drop everything and respond immediately. You could well be setting an expectation that you will find difficult to meet every time in the future.

Plus an instant response could indicate you are desperate for work, as you aren’t doing anything!

But then I said, “If you say you will respond within 12 hours, could you be placing greater stress on yourself to make sure you make that call within the 12 hours.”

“But it is a professional courtesy,” was the constant retort from my wife.

So again we differed on the appropriate response time but we agreed that in the work place we can reduce the pressure to respond if we set the expectations for our staff, clients and customers. For example, having a note at the bottom of an email “I will respond to all emails within 48 hours.” Or on your voice message, “Thanks for the call, I will return your call within 2 days.” We both felt if you did this then everyone knows where each other stand.

But like all good husbands, we always we go one step too far! And I figured that while visiting the dog house, I may as well move in with this comment, “Well, if it that important you know how they are doing, why don’t you just pick up the phone and call?”

Ouch!

But c’mon, who is with me? Pick up and call if it is that important?

What do you think? Was this offensive? Did I over step the mark? Was there a hidden sales message? I thought it was all ok but many in the on-line community didn’t like my title or my copy. So as Donal Trump says, “Your Fired!”

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(8) Readers Comments

  1. Oh dear.  Luckily for me I read your blog here and will continue to do so.  I think your blog posts are attention grabbing, often tongue in cheek but always with an important message.
    As for the blog that got you fired.  I’m not sure what’s offensive about it.  Headline  – well yes there is a double entendre there but that’s hardly offensive.  A little bit of stereotyping about spousal relationships in the first sentence but again not offensive to me.  Subject matter – very interesting topic.  Like your wife, I get quite upset about friends who don’t respond to messages – especially those whom I know are always connected via phone, email, Facebook etc.  It makes me feel like they don’t value the relationship enough to make it a priority to respond.  Similarly in business, if I leave a message or email someone and they don’t get back to me, well I don’t do business with them because I feel they don’t value my business enough.  Like you, my husband says it doesn’t mean anything and that I should just ring them or not worry about it – not a very helpful suggestion.
    My question to you is…..was there a hidden sales message?  If so, you did a good job hiding it because I didn’t find it.  Perhaps you were trying sneakily to have people email you and or call you to test you out ;-) I know that you have something written on your emails about replying within 72 hrs and I assumed that is because you travel a lot.  For the record, you’ve always responded to me well within that timeframe.
    So, not sure what the problem was with the Dynamic  Business readership but perhaps if they don’t get you and your style then they’re not the right “tribe” for you and you’re better off posting elsewhere.  I’m sure you’ll have lots of people who’d be delighted to have you as a guest blogger – me included.
    Thanks for your honesty in sharing.

  2. OK…so is anyone else lost here? A clever blogger will provoke emotion – good and controversial at times! This post did just that. I don’t know all the inside info yet this seems pretty harmless to me. It’s your opinion and what you believe in so it stands true. As Suellen points out, you’re better off without the Dynamic  Business readership anyhow…and you’re certainly reaping the rewards here! Personal branding exposure an some healthy traffic I’m guessing. You’re spot on about having thick skin, some people can be damn right cut throat yet at least you’re out there doing as apposed to being a “i’m gonna” person. Muchos respect and more power to ya JT! You’re all sun and light in my eyes ;-) Keep the posts fully of substance and a touch controversial at times – that’s gold blogging!

  3. I agree with Suellen – nothing offensive here and I will continue to read your blog posts!  On to bigger and better JT :)

  4. Pingback: Tweets that mention I’m Fired As a Blogger -- Topsy.com

  5. I agree with spesh Sam’s response and Suellen’s further I would like to add that the only tiny bit of ‘harm’ would occur if peeps were on something, like yeah you were condescending but who isn’t in your ‘age group’.  You are way better off without the DB mob absolutely how boring if that post is unacceptable.  Continue to be condescending and controversial it is gold and gets attention go for it!

  6. Hi Justin
    That is a shame as I really enjoyed your blogs on Dynamic Business.  I have only been following for a short time but have found your blogs great reading.  As you say, I will just have to start following you here.  Our business would love to have you as a guest blogger on our site.  Your blogs make people think, but unfortunately it seems that some people dont like that.  Keep up the good work.

  7. Justin
    I’m pretty sure no-one called your blog offensive. You are just fishing mate. My previous advice on your writing still stands btw, no matter what the cheer squad say.
    I’m an optimistic fellow, so I’ll drop back every now and then in the hope my optimism is rewarded
    see ya!

  8. David thanks for your kind words. I will shoot you an email.

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